1. What Are Cookies and Similar Technologies
Cookies are small text files placed on your device when you visit a website. Together with similar technologies (pixels, tags, scripts, and local storage), they help a site function, remember preferences, and measure how visitors found it and how pages perform.
2. Our Opt-In Consent Model
On this Site, non-essential cookies and tracking scripts do not run until you accept them. When you first visit, a consent banner lets you Accept or Decline analytics and advertising technologies. Only strictly necessary technologies operate before your choice.
To change your mind at any time, use the “Cookie preferences” control that remains available on our pages after your first choice. Withdrawing consent takes effect for your subsequent page views; you can also clear cookies in your browser at any moment. We additionally honor the Global Privacy Control (GPC) browser signal by treating it as a declined state for non-essential tracking.
3. Categories of Cookies and Scripts We Use
| Category | What it does | When it runs |
|---|---|---|
| Strictly necessary | Core functionality of the Site, such as remembering your consent choice. | Always |
| Advertising & measurement | Used by Microsoft Advertising (UET) to measure campaign performance and attribute conversions from our ads. | Only with your consent |
4. Third-Party Cookies and Partners
When you accept non-essential cookies, our advertising measurement partner may set or read its own identifiers through this Site to measure how our campaigns perform. Our advertising measurement partner is Microsoft Advertising, through the Universal Event Tracking (UET) tag. Microsoft maintains its own privacy controls.
Microsoft Advertising (UET): this Site uses the Microsoft Universal Event Tracking tag, through which Microsoft collects or receives personal data from users of this Site for conversion tracking, analytics, and advertising. See the Microsoft Privacy Statement for details.
5. Managing and Deleting Cookies
Beyond the on-site consent controls, most browsers let you view, block, or delete cookies through their settings menu — look for “Privacy,” “Security,” or “Cookies.” You can also opt out of interest-based advertising from participating companies at optout.aboutads.info and youradchoices.com. Blocking strictly necessary cookies may affect how parts of the Site function.
6. Global Privacy Control and Do Not Track
We honor the Global Privacy Control (GPC) signal: if your browser sends it and you have not made a choice yet, we treat non-essential tracking as declined. Legacy “Do Not Track” signals have no single agreed standard; where we detect no GPC signal, your on-site consent choice governs.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. Changes will be posted here with a revised “Last updated” date.
8. Contact
Questions about this Cookie Policy are always welcome — email NEY-MARKETING PUBLICIDADE & REPRESENTACOES LTDA - EPP at contact@thevitanews.com.